Brand guidelines
Everything you need to represent LensGo correctly — logo files, colours, type and the handful of rules we ask you to follow.
Logo
Use the full logo wherever there is room. The icon on its own is for avatars, favicons and tight spaces where the wordmark would be unreadable.
Clear space & minimum size
Keep clear space around the logo equal to the height of the mark on every side. Never render the full logo below 96px wide, or the icon below 24px — below that the aperture shape breaks up.
Colours
Violet is our primary brand colour. Use the deep and light variants for hover states and backgrounds, and the ink tones for text.
Typography
Inter Tight is our display face, used for headings and the wordmark. Body copy is set in the system UI stack for speed. If Inter Tight is unavailable, fall back to Inter.
Usage
Please do
- Write our name as one word, capital L and capital G: LensGo.
- Use the supplied SVG files wherever possible so the mark stays sharp.
- Place the logo on white, on our violet, or on a plain dark background.
- Keep the full clear space around the mark.
Please don't
- Don't write Lensgo, LENSGO, Lens Go or Lens-Go.
- Don't recolour, rotate, stretch or add effects to the logo.
- Don't place the logo on a busy photo where the mark loses contrast.
- Don't imply a partnership or endorsement we have not agreed to.
Questions about usage?
If your use case is not covered here — or you need a format we have not published — get in touch through our press page.